| WIBU | Poynette | Wind is Being Used (and was, to generate power when the station first went on the air) |
| WRST | Oshkosh | Radio Station of the Titans (UW-Oshkosh) |
| WMAM | Marinette | Marinette and Menominee, or, Wisconsin Michigan Air Messenger |
| WRJC | Mauston | Radio Juneau County |
| WTDY | Madison | Today Radio |
| WCCN | Neillsville | Clark County News |
| WGTD | Kenosha | Gateway Technical District |
| WOKY | Milwaukee | Named after (last two syllables of) the city |
| WCOW | Sparta | Center of Wisconsin’s Dairy Industry |
| WDDC | Portage | Debbie, Doug and Carolyn, children of station owner; Ed Kramer |
| WRLS | Hayward | Wisconsin’s rivers, lakes and streams |
| WRJN | Racine | Racine Journal newspaper |
| WHA | Madison | Wisconsin Heart of America |
| WJVL | Janesville | Named after its city |
| WSUP | Platteville | Wisconsin State University at Platteville (before merger of state’s university systems changed name to UW-Platteville |
| WBCR | Beloit | Beloit College Radio |
| WEMP | Milwaukee | The Empire Building |
| WFRV | Green Bay | Fox River Valley |
| WDLB | Marshfield | Wisconsin’s Dairyland Broadcaster |
| WISS | Berlin | Wisconsin’s service station |
| WAUN | Kewaunee | After its city, keWAUNee, Wisconsin |
| WLBL | Auburndale | Wisconsin’s Land of Beautiful Lakes |
| WQWM | Kaukauna | After owner Quinn W. Martin |
| WBEV | Beaver Dam | Named in reference to its city of license, Beaver Dam |
| WHRY | Hurley | Gets its name letters from Hurley |
| WLDY | Ladysmith | Named after the town |
| WLXR | LaCrosse | Call letters stand for LaCrosse Radio |
| WDOR | Sturgeon Bay | Sturgeon Bay is in Door County |
| WBEL | Beloit | Reference to the city of Beloit |
| WQJY | LaCrosse | Sounds like "Joy" a reference to the easy listening-type |
| WLJY | Marshfield | format for these three Goetz Broadcasting FM stations |
| WSJY | Fort Atkinson | |
| WGLB | Port Washington | Wisconsin’s Great Lakes Broadcaster, or Where Good Listening Begins |
| WRIG | Wausau | Named for the founding Wright family |
| WMSE | Milwaukee | Milwaukee School of Engineering |
| WMVS | Milwaukee | Milwaukee Vocational-Technical School |
| WMRH | Waupun | Geography of the area is Marshland |
| WKBH | Holmen | Why Kick Be Happy |
| WBKV | West Bend | West Bend Kettle Valley |
| WBWI | West Bend | West Bend Wisconsin |
| WHKQ | Racine | Rhymes with the position on the dial "KQ-92" |
| WGEZ | Janesville | Janesville Gazette was the original owner |
| WWIS | Black River Falls | Western Wisconsin’s Information Station |
| WYTE | Whiting | Named after the town |
| WKLH | Milwaukee | Wisconsin’s "KL"assic Hits |
| WAQE | Rice Lake | Rhymes with lake "Wake 98, Rice Lake" |
| WTCH | Shawano | We’re The Community Helper |
| WJFW | Rhinelander | Owners name is Jasper F. Williams |
| WAEO | Rhinelander | Owners name is Alvin E. Okonski |
| WCWC | Ripon | Founding organization was "Central Wisconsin Company" |
| WMAD | Sun Prairie | Refers to the city of Madison |
| WITI | Milwaukee | Wisconsin’s Independent Television Incorporated |
| WRDB | Reedsburg | Abbreviation of the city |
| WNFM | Reedsburg | Nate’s Fine Music |
| WJLW | DePere | FCC application was filled by the owners’ lawyer no one knows what they stand for |
| WSPL | LaCrosse | Owners daughter was Stephanie Patricia Lee |
| WWIB | Chippewa Falls | Western Wisconsin’s Inspirational Broadcaster |
| WNNO | Wis. Dells | Located at 990 on the AM dial hence Nine Nine O |
| WMLI | Madison | Type of ownership Madison’s LImited Partnership |
| WCLO | Janesville | Originally put on the air in Kenosha during the 1920’s to promote an area land development called Camp Lake Oaks the station was later moved to Janesville. |
| WCGV | Milwaukee | Wisconsin’s Choice for Great Viewing |
| WIMQ | Clintonville | Jim and Mary’s Quest (owners) |
| WPDR | Portage | Portage Daily Register |
| WOSH | Oshkosh | Reference to the city of Oshkosh |
| WEMI | Menasha | Evangelical Ministries Inc. |
| WDMP | Dodgeville | Dodgeville and Mineral Point |
| WVCY | Milwaukee | The Voice of Christian Youth |
| WSHS | Sheboygan | Student station at Sheboygan High School |
| WRFW | River Falls | University of Wisconsin River Falls |
| WDSE | Superior | Duluth-Superior Educational Television |
| WMIL | Milwaukee | City reference, when combined-WOKY, Milwaukee -with sister station |
| WISC | Madison | TV station, reference to the State |
| WJMT | Merrill | Merrill and Tomahawk station |
| WNOV | Milwaukee | Minority owned station dubbed the Negroes Only Voice |
| WAHC | Appleton | Initials of the owner Allen C. Cummings |
| WYLO | Jackson | "Way Low" on the AM dial at 540 |
| WRHN | Rhinelander | Reference to the city of Rhinelander |
| WNFL | Green Bay | Reference to the NFL presence in Green Bay |
| WERN | Madison | Wisconsin Educational Radio Network |
| WSTR | Milwaukee | Takeoff on "Star" an in "Star 95" |
| WLFM | Appleton | Lawrence University FM station |
| WMYM | Minocqua | Music format "We Make Your Memories" |
| WXCE | Amery | Rhymes with the dial position 1260 |
| WGNV | Milladore | Wisconsin’s Good News Voice |
| WMIR | Lake Geneva | First three letters of founders name Miriam Monroe |
| WFON | Fond Du Lac | Reference to the city |
| WFHR | Wis. Rapids | William F. Huffman Radio, station founder |
| WIGM | Medford | Reference to the original owners Irma and Greg Meyer |
| WJMC | Rice Lake | Reference to the original owners Walter and James McGenry |
| WMGV | Oshkosh | calls itself the MaGie of the Fox River Valley |
| WHSM | Hayward | Reference to communities of Hayward, Spooner and Minong |
| WRPQ | Baraboo | Owners first names Robert and Pat |
| WJTY | Lancaster | Inspirational message "Joy To You" |
| WOMA | Algoma | Named for the last half of the city of license |
| WGLR | Lancaster | Stands for Great Listening Radio |
| WCJL | Marinette | First letters of the original owners’last names |
| WUWM | Milwaukee | University of Wisconsin Milwaukee |
| WKPL | Platteville | Named for the owner Ed Kramer in Platteville, or for its slogan We Keep People Listening |
| WRCO | Richland Center | Named for Richland COunty |
| WATW | Ashland | At the Top of Wisconsin |
| WCFW | Chippewa Falls | Chippewa Falls, Wisconsin |
| WSPT | Stevens Point | Stevens Point, Wisconsin |
| WSPO | Stevens Point | Stevens Point Oldies |
| WLSU | LaCrosse | Former LaCrosse State University now UW-LaCrosse station |
| WOJB | Hayward | Named after licensee, the Ojibwa Indians |
| WUEC | Eau Claire | UW- Eau Claire student station |
Information on this list is courtesy from the Wisconsin Broadcasters Association